Sponsors too want beauties with brains

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Yvonne Odongo once shared something striking on social media. 

It read:

“They say beauty is in the eyes of the beholder, but they didn’t tell me that the beholder would be the media, peer pressure, society.
Suck in your stomach, they said.
You need good cheekbones, a thunder thigh gap, be thinner, curvier…
So I tried EVERYTHING!!
They never told me that in order to be beautiful, you don’t need to be perfect.
You have to be yourself.
And love yourself UNCONDITIONALLY.
Women are more than their sex appeal.”

This reads almost like a poem. But when you think about it, society has for a very long time placed immense pressure on the girl child, reducing her to a sexual object.

When a girl is young, most of the compliments she receives are along the lines of “Isn’t she beautiful?” Rarely do people say things like “Isn’t she athletic, clever, or hardworking?” From the very beginning, it feels as though her mission in life is limited to looking beautiful.

Ironically, many women have internalized this idea and believe they can only be judged by their physical appearance above everything else.

Unfortunately, there is also the widespread belief that to truly succeed in life, one must be light-skinned — “yellow yellow.” This mindset has pushed many girls into bleaching their skin, exposing themselves to dangerous chemicals in the process. And no, this is not something we can simply blame on men.

In many societies, beauty is valued only up to a certain age — roughly 18 to 24 years. Beyond that, intellectual contribution and societal integration begin to matter far more. 

Women who invest everything in beauty often find themselves left behind, struggling to catch up later in life.

This is the stage where many women realize they spent precious years chasing youth and appearance while putting their career goals on hold.

Scroll through Facebook or other social media platforms and you will see young girls posting highly sexualized images, showcasing exaggerated physical features. 

Innocent girls are often lured into dangerous practices just to appear more beautiful or curvy. Some even undergo expensive surgical procedures, sometimes in the hands of unqualified practitioners, just to achieve an hourglass figure.

The reality is that the era of men seeking beauty alone is fading. Even so-called “sponsors” now want beauty with brains.

If you believe beauty is everything, you are setting yourself up for a rude awakening.

Go to school.
Build a career.
Not just your looks.

In truth, we do not advocate for sponsors at all.

“Wide is the gate that leads to destruction, and many enter through it.
But small is the gate and narrow the road that leads to life, and only a few find it.”
Matthew 7:13–14

God loves you.
Stay blessed in Christ Jesus.

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